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How Long Have You Been a Fitness Professional, and What Do You Enjoy Most About the Profession? I began my movement coaching training in 2021 and have been working with clients while building my qualifications ever since. What I love most about my work is helping clients make their movement more efficient and effortless, which […]

Introduction to Periodisation Periodisation is a powerful training strategy that helps athletes and fitness enthusiasts maintain steady progress while avoiding frustrating plateaus. If you’ve hit a point in your fitness journey where results have stalled, periodisation could be the solution to break through. By strategically dividing training into different phases, periodisation continually challenges the body, […]

When it comes to choosing between full-body workouts and split routines, both have their strengths and can be highly effective, depending on your fitness goals and schedule. Here’s an in-depth look at the advantages of full-body workouts, why they might be more beneficial than split routines, and how to decide which approach is best suited […]

The Push-Pull-Leg (PPL) Split is a widely popular workout routine that divides exercises into three core movement patterns: pushing, pulling, and leg-focused exercises. This structure provides an effective way to target all major muscle groups, offering a balanced and efficient approach to training. Here’s why the PPL split is so beneficial and how you can […]

For self-employed personal trainers, managing your finances is essential to ensuring long-term success and stability. With variable income, business expenses, and future financial planning all in your hands, staying organised is key. This guide outlines the crucial steps to mastering your personal trainer finances, so you can build a secure financial future. 1. Hire a […]

Introduction Binge eating is a serious and common disorder affecting millions worldwide. It is characterised by uncontrollable overeating, often followed by feelings of guilt and shame. For many, this behaviour can feel like an inescapable cycle. However, by understanding how the brain drives binge eating urges, we can begin to dismantle the patterns that sustain […]

Introduction to Zayan Khan Zayan Khan is a dedicated fitness professional and founder of The Muscle Clinic. With a passion for debunking fitness myths and helping people reach their goals without extreme measures, Zayan has made a significant impact in the fitness industry. Let’s explore his journey and the services he offers. How long have […]

Introduction to Brionny McCabe-Moan Brionny McCabe-Moan is one of our talented graduate trainers at Storm Fitness Academy. With a deep passion for helping others build confidence and grow, Brionny has turned her love for fitness into a successful career, offering personal coaching and online services. Read on to learn more about her inspiring journey. How […]

Congratulations! You’ve just qualified as a fitness professional, and now you’re ready to kickstart your journey as an entrepreneur. One of the first and most important steps in establishing your fitness business is choosing the right business name. Your name is the foundation of your brand, and it can influence how clients perceive you and […]

Rucking, the simple yet effective exercise of walking or hiking with a weighted backpack, has been gaining popularity as an accessible, full-body workout. Whether you’re an outdoor enthusiast or someone looking for a new way to stay active, rucking provides numerous physical and mental health benefits. Below, we explore the many advantages of incorporating rucking […]