READ OUR BLOG

Hypertrophy is the increase in size of an organ or tissue as a result of the growth of its cells. It’s a popular topic in the world of fitness, and the idea of building bigger muscles is the driving force behind many people’s gym routines. But what exactly is hypertrophy, and how can we achieve […]

Traditionally BMI is used by fit pros and health pros to assess whether an individual has a healthy body weight. However, as you probably know, it is not always relevant as it does not take into consideration what the body is composed of. For example, muscular individuals such as bodybuilders will be classified as obese […]

Working on a client’s nutrition is not always easy. You can set calorie goals, use tracking apps, or focus on habit building as we teach on our level 3 diploma in personal training. However, some clients simply won’t follow your advice. “You can lead a horse to water, but you can’t make them drink it.” This […]

As a coach and a teacher, I often get asked what my training and nutritional programme looks like. My response will change depending on what macrocycle I happen to be in. I was asked a few weeks ago this question so let me explain how I usually train. An overview of my training When it […]

I was asked recently whether losing weight was as simple as eat less and move more. My answer was yes, and no.  On paper, it is that simple but in practice, it really isn’t. How do we lose weight? For your body to break down body fat it has to be in a calorie deficit. […]

What is belly fat and why can’t we seem to lose it? This is a question I have been asked many times over the years. Especially from post-natal clients. I answer the question in this short article. Energy surplus First of all, any increase in body fat wherever you store it is always going to […]

As a personal trainer, it is important that we advise our clients on all aspects of their lifestyle that will help them become fitter and healthier, including nutrition. However, before you do it is important you clarify whether as a personal trainer can you give nutritional advice. What is a nutritionist? The title nutritionist is […]

According to the health education authority, 1997, mental health is ‘the emotional and spiritual resilience which allows us to enjoy life and survive pain, disappointment and sadness. It is a positive sense of well-being and an underlying belief in our own, and others, dignity and worth. Now doesn’t that sound wonderful? Just that definition alone […]

When it comes to losing weight (body fat), most of us want to see results immediately and we can lose motivation if we don’t lose a lot of weight in a short space of time. However, when it comes to weight loss, slow and steady for a lot of us does win the race as […]

Hi, I’m Jon Bond, founder and fitness director of Storm Fitness Academy Ltd, and sister company Storm Ultimate Fitness. I’m a Personal Trainer, Strength and Conditioning Coach and Sport Scientist. I have always believed that true health and fitness is not being the best at one thing but being able to function well, physically and […]