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Dean Hammond, former premiership football player, talks about why he chose Storm Fitness Academy to help him build a new career as a personal trainer.   Since signing onto the elite course it’s been fantastic. I really recommend Jon Bond and Storm Fitness Academy. They’ve been brilliant for me. The main thing was the personal […]

Creating a clear and defined business vision is crucial for personal trainers who want to build a successful and sustainable business. A well-documented vision shapes your daily actions, long-term strategies, and helps you stay focused on your ultimate goals. Here’s how and why you should define and document your personal trainer business vision. Why Defining […]

Your now a qualified personal trainer and keen to start building your business so like every good business owner you start by writing a business plan. The first section of a business plan is all about your mission and your vision. This is pretty sensible as you can’t really plan much else until you know […]

I have been asked many times over the years ‘why did you decide to become a personal trainer? There wasn’t just one thing that inspired me to begin training to become a personal trainer. Rather than bore people with my life story I tend to just tell them the main reason, which is quite simply […]

If you Google ‘personal training success tips’ you will get over 367,000,000 search results. Where do you start? The amount of information is overwhelming and varies from one source to the next. Also, the term success is very subjective. Success to one PT may mean making a six-figure salary, but to another PT it might […]

So many places to be seen So many things to say So many wrong ways to say them So many ways to waste money So little time Marketing a small business can be a minefield! On one hand, it’s now so easier than ever to reach your audiences (thanks to mobile phones and social channels) […]

As a fitness professional, an understanding of how to promote your fitness brand is really important. As I have discussed before, building a business is not like the movie Field of Dreams, the words ‘If you build it they will come” does not apply to business. So you need to actively seek out new customers […]

Although working as a personal trainer or coach is very rewarding, our income is usually restricted by the number of hours we are prepared to work and how much we can charge for the hour. Trainers and coaches can have a more lucrative business doing what they love if they also earn a passive income. […]

When I qualified as a PT in 1999 I was full of enthusiasm but I didn’t really know what to do next. There wasn’t any post-graduate support. I had to figure everything out for myself which meant I made loads of mistakes and my progress in the industry was very slow. Although my CV looks […]

These days building a website for your business is really very simple. There are plenty of platforms out there that are so user friendly that a complete beginner can have their website built and live within a few hours. However, not everyone knows how to build a great website, and a great website can be […]