READ OUR BLOG

I often get asked what my book recommendations are. This isn’t easy because I have read so many, but I can certainly help give you some direction.  When I qualified as a fitness professional, I read everything fitness related that I could get my hands on.  However, you need to be more than just an […]

Luis Souza is one of our Academy graduates and now a successful personal trainer. In this video, he offers some advice for any new and aspiring PTs.

As a fitness professional, client testimonies and reviews are essential.    Looking after an individuals health and fitness needs is a privileged responsibility.  But before clients trust you with that responsibility, they need to be confident that you provide a safe service that will effectively meet their needs. Therefore, you will need to provide social proof […]

If you want to join the 40% of business owners that are successful beyond their first three years of trading, you must actively pursue more business. As a fitness professional, you can predict and secure business growth using the law of averages. In fact, with all sales, it is a numbers game. Those of you […]

Don’t let difficult clients spoil your enjoyment of your profession with personal trainer terms and conditions.When I began working as a personal trainer, I would get clients cancelling at the last minute, turning up late, or complaining that they had not lost any weight even though they had ignored all of my nutrition advice.I made […]

Attracting new customers is all about the touchpoints. Get in front of a relevant audience and show them how you can solve their problem. If a customer decides to purchase from you but does not have a call to action directly in front of them, they will Google you. So it would be best if […]

In part 1 of this article, I covered the pros and cons of online training. If you have decided that online training is the right direction for you, make sure you implement these principles if you want to maximise your success. Key principles of a successful online coaching business Know your audience You can’t help […]

Since the first lockdown in the UK, online training has exploded in popularity for clients and coaches. Before you consider whether this is the right direction for you, check out the pro’s and cons first. Pros of online training Scalability Managing clients remotely enable you to grow your business so much more as you eliminate […]

I sat down with podcaster, speaker and online fitness influencer Mr Ben Coomber and asked him. What advice would you give anyone starting out in this industry? Among other things, Ben has the UK’s #1 rated health & fitness podcast (top 10 in the world). Interviewing the world’s best guests in health, fitness and personal […]

I sat down with podcaster, speaker and online fitness influencer Mr Ben Coomber and asked him. Are there any professionals inside or outside our industry that offer you useful tips and wisdom? Among other things, Ben has the UK’s #1 rated health & fitness podcast (top 10 in the world). Interviewing the world’s best guests […]