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Before you begin marketing your fitness business you need to decide what products and services you are going to sell. When choosing these you must take into consideration the following: Your mission statement and vision statement The needs of your customers Mission statement and vision statement If your mission statement is: ‘to provide mums with young babies a […]

Once you have your mission statement, your vision, your core values, and your USPs identified then you might want to start thinking about what you are going to name your fitness business. When I named my first business I didn’t know anything about how to go about it. I assumed that the name had to […]

It doesn’t matter what industry you work in there is likely to be plenty of competition, and the fitness industry is no exception. You have the mission planned, you have the vision of where you want to go and you have a lovely set of core values to guide you along the journey – but […]

To this day I still believe the most effective way for personal trainers to attract new clients is through Networking. Whеthеr you have аlrеаdу built уоurѕеlf a remarkable reputation аѕ a реrѕоnаl trаіnеr or juѕt ѕtаrtіng tо make your wау in the fіtnеѕѕ іnduѕtrу, оnе must undеrѕtаnd the іmроrtаnсе оf nеtwоrkіng.  WHAT IS NETWORKING? Nеtwоrkіng […]

Sam Wilde Personal Trainer and Coach Sam Wilde is a personal trainer and a coach and specialises in helping people access the freedom and abundance in life that we all deserve. We asked him to write a few words of wisdom to help our personal trainer graduates who are starting out in their new careers. Learn […]

Working as a personal trainer is a lot of fun, but it can also be very challenging. We have created the following list of resources that can help you whether you’ve just qualified as a PT or are looking for ways to up your game. Our list includes everything from tools and free software to […]

As a personal trainer I feel very privileged to earn a living from helping others become happier in themselves. It is rare for me to have even one day where I don’t feel a buzz from seeing one of my clients achieve something they never thought they would. I would recommend the job to anyone […]

With the public becoming more health conscious, along with an increased desire to sculpt the perfect body – personal trainers have never been in such high demand. But what exactly are the benefits of having a personal trainer? Why cant individuals achieve their fitness goals without one and is the cost of a personal trainer really […]

Starting your journey to becoming a personal trainer is exciting but with all the different courses and qualifications that are on offer out there knowing exactly where to start can be a bit of a minefield. Choosing a training provider that provides nationally accredited qualifications that are approved by the register of exercise of professionals […]

Yоu’rе a great trаіnеr. Yоur clients love уоu аnd thеу gеt аmаzіng rеѕultѕ, but уоu nееd mоrе сlіеntѕ, аnd mоrе profits ѕо thаt уоu don’t have to feel lіkе you’re runnіng аrоund just to make ends meet. Here are some basic tips to help you capture enquiries on your website:   UPDATE YOUR WEBSITE REGULARLY […]