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You could approach this question with a simple answer, find out exactly how much it costs to enrol on a PT training course, maybe even work out your monthly repayments with an interest free loan over 10 months. You could create some complicated spreadsheets that will inform you how many clients you need to train […]

Customer complaints shouldn’t be taken personally. Instead view them as valuable customer feedback and always deal with them in a positive manner. No organisation is perfect and we all could do things a little better sometimes so if a customer takes the time to give us feedback on how their customer experience could have been […]

Making the transition from being an employee to becoming a self employed personal trainer can be a little scary so we always recommend that you do your research first and ask the right questions before you enrol onto your course. A question we get asked a lot is ‘How long does it take to qualify […]

With your qualification in place you are well on your way to becoming a personal trainer. Setting up your business and deciding how you are going to market it to potential clients is a major consideration, but it shouldn’t be the number one priority. As a PT you put yourself in a position of trust. And […]

Before you begin marketing your fitness business you need to decide what products and services you are going to sell. When choosing these you must take into consideration the following: Your mission statement and vision statement The needs of your customers Mission statement and vision statement If your mission statement is: ‘to provide mums with young babies a […]

Once you have your mission statement, your vision, your core values, and your USPs identified then you might want to start thinking about what you are going to name your fitness business. When I named my first business I didn’t know anything about how to go about it. I assumed that the name had to […]

It doesn’t matter what industry you work in there is likely to be plenty of competition, and the fitness industry is no exception. You have the mission planned, you have the vision of where you want to go and you have a lovely set of core values to guide you along the journey – but […]

Our last article in our ‘building a successful fitness business series’ was on writing  a vision statement, once you have your vision and your mission planned you should then think about how you want to conduct yourself and your business during its mission. Identifying the core values  of your fitness business is best done as early […]

To this day I still believe the most effective way for personal trainers to attract new clients is through Networking. Whеthеr you have аlrеаdу built уоurѕеlf a remarkable reputation аѕ a реrѕоnаl trаіnеr or juѕt ѕtаrtіng tо make your wау in the fіtnеѕѕ іnduѕtrу, оnе must undеrѕtаnd the іmроrtаnсе оf nеtwоrkіng.  WHAT IS NETWORKING? Nеtwоrkіng […]

Sam Wilde Personal Trainer and Coach Sam Wilde is a personal trainer and a coach and specialises in helping people access the freedom and abundance in life that we all deserve. We asked him to write a few words of wisdom to help our personal trainer graduates who are starting out in their new careers. Learn […]