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Introduction to the Biggest Training Mistakes If you (or your clients) are putting in the work but not seeing real results, you’re probably making one of these common training mistakes. The good news? These are all fixable. Whether you’re a fitness enthusiast or a personal trainer, understanding these mistakes will help you unlock better progress, […]

Making £50K+ as a Personal Trainer Starts with the Right Mindset Before diving into business strategies, you need to get your mindset right. Most new personal trainers fail not because they lack training knowledge but because they treat personal training like a hobby instead of a business. If you want to make £50K+ as a […]

Introduction to the biggest fears for personal trainers Becoming a personal trainer (PT) is an exciting career move, offering flexibility, financial freedom, and the chance to help others transform their lives. But let’s be honest—taking that leap isn’t always easy. Many aspiring and newly qualified PTs struggle with fears that hold them back from success. […]

Introduction: Why Training Like an Athlete Benefits Your Clients Your clients may not be professional athletes, but they can still train like one to build strength, move better, and improve overall fitness. Whether they want to lift heavier, run faster, or just move pain-free, incorporating athletic training principles will elevate their results. As a personal […]

Becoming a personal trainer (PT) in 2025 is an exciting opportunity to turn your passion for fitness into a rewarding career. Whether you want to help people get stronger, lose weight, or improve their overall health, personal training offers flexibility, great earning potential, and the chance to make a real impact. If you’re wondering how […]

Introduction: Helping Clients Lose Fat Without Losing Muscle As fitness professionals, we’re not just responsible for educating our clients—we lead by example. Our own training, nutrition, and lifestyle habits shape how our clients perceive fat loss, muscle maintenance, and overall health. But let’s be honest: Fat loss is one of the biggest challenges our clients […]

Starting a fitness business is an exciting journey, but most aspiring personal trainers and coaches make a critical mistake before they even begin. They try to serve everyone instead of focusing on a specific group of people. In this blog post, we’ll break down the first step to building a successful fitness business—figuring out who […]

If you’re a newly qualified personal trainer (PT) or considering a career in fitness, one of the biggest decisions you’ll face is whether to work as a freelance personal trainer or take a gym-based PT role. Both options come with distinct advantages and challenges, so making the right choice depends on your career goals, financial […]

In today’s health-conscious society, the science of longevity has captured widespread attention. For fitness professionals, understanding the multifaceted aspects of longevity offers an invaluable opportunity to guide clients toward healthier, more fulfilling lives. This comprehensive guide explores the key physical, dietary, psychological, environmental, social, and genetic factors that contribute to a longer and healthier life. […]

At Storm Fitness Academy, we believe that core values are the foundation of success in personal training. Our own values—Authenticity, Learning and Self-Development, and Prioritising Health and Fitness—guide everything we do, from the way we teach to how we support our students’ growth. While these values are integral to our mission, we understand that every […]